How RESCO Maximizes B2B Sales Force Efficiency and ROI
Published by: Mark Fahey | RESCO
Every B2B sales force faces the same challenge: maximize selling time and minimize operational friction. At RESCO, we deliver services — from sample management and online access to kitting, sourcing, and printing — that remove roadblocks, accelerate execution, and give sales teams the freedom to focus on what they do best: winning business. In this article, we explore how each of these capabilities drives measurable ROI and efficiency gains across industries.
Sample Management: Faster Decisions, Higher Conversions
Well-managed samples allow prospects to experience products firsthand, which can accelerate buying decisions. Studies show that 81% of recipients purchase after sampling and 57% report improved brand perception (Relish Agency). RESCO’s sample management systems ensure sales reps have immediate access to accurate, up-to-date samples without tying up valuable selling time. Benefits include:
- Inventory Accuracy: Centralized control prevents stockouts or overproduction.
- Sub-Pack Quantities: Breaking bulk into tailored sample packs reduces waste, lowers shipping costs, and ensures reps deliver only what’s relevant to each prospect.
- Quicker Turnaround: Streamlined requests mean samples reach clients in days, not weeks.
The result: More face time with decision-makers, fewer missed opportunities, and faster deal closures.
Online Access: Always-On Sales Enablement
Sales teams can lose hours waiting for marketing collateral, technical specs, or updated product sheets. RESCO’s online portals provide 24/7 access to approved, brand-consistent resources, meaning:
- Faster Response to Opportunities: Reps can share accurate documents within minutes of a customer request.
- Reduced Administrative Overhead: Less back-and-forth with marketing or operations teams.
- Consistency Across Markets: Everyone uses the latest, approved materials, reducing risk of outdated or off-brand messaging.
McKinsey research shows that B2B companies integrating digital tools into their sales process are twice as likely to grow market share by more than 10% (McKinsey & Co.).
Kitting: Efficiency at Scale
Kitting consolidates multiple SKUs into a single, ready-to-ship package — reducing fulfillment complexity and improving accuracy. According to iJility, optimized kitting can:
- Increase order accuracy by up to 10%
- Improve output by 38%
- Reduce fulfillment cost per unit by 22%
For sales forces, this means:
- Uniformity: Every rep receives identical, ready-to-use kits for launches or events.
- Time Savings: No need to manually pull together materials before a meeting.
- Speed to Market: Faster deployment of campaigns and product launches.
Sourcing: Supply Stability and Cost Control
Delays and shortages undermine sales momentum. RESCO’s sourcing expertise ensures:
- Reliable Availability: Products and materials are ready when sales teams need them.
- Vendor Management: Leveraging relationships to secure better pricing and lead times.
- Quality Assurance: Consistency across all sourced items maintains brand integrity.
Strategic sourcing protects revenue by eliminating costly downtime in sales activity and ensures that market opportunities are never missed due to supply gaps.
Printing: Tangible, On-Brand Impact
While digital content is vital, printed collateral remains a powerful sales tool. According to Graphic Village, targeted print strategies can deliver some of the highest marketing ROIs, especially when integrated with digital tracking.
RESCO’s print capabilities provide:
- Quick Turn Production: Meeting urgent sales deadlines.
- Customization: Tailored materials for different markets or customer segments.
- Quality Control: Ensuring every piece reflects your brand at its best.
Printed leave-behinds, brochures, and event materials give prospects a physical reminder of your brand, supporting recall and influencing purchasing decisions.
Conclusion: The RESCO Advantage
By managing the operational details — sample distribution, collateral access, kitting, sourcing, and printing — RESCO frees B2B sales forces to focus on relationship-building and closing deals. The result is measurable: faster sales cycles, higher conversion rates, and increased market share.
When you partner with RESCO, you’re not just outsourcing tasks — you’re equipping your sales force with the infrastructure to win more business, more often.
