Unlocking Casino Marketing Success: RESCO's Full-Service Solutions for Guest Engagement
Published by: Mark Fahey | RESCO
In the fast-paced world of casino marketing, performance is measured by player engagement, loyalty, and return on investment. Understanding the key industry KPIs like Theoretical Win (Theo), Average Daily Worth (ADW), Lifetime Value (LTV), and Redemption Rate is crucial to driving measurable results. That’s where RESCO steps in.
RESCO brings decades of expertise in supporting clients with end-to-end marketing fulfillment, specializing in premium guest gifting, data-driven direct mail, promotional gift creation and personalized brand experiences that elevate player loyalty programs.
Premium Sourcing & Custom Guest Gifting
Whether you’re rewarding VIPs based on their Theo or reactivating dormant players identified by RFM analysis, RESCO offers strategic product sourcing to align with your brand and audience. We source premium items from high-end retail brands and niche suppliers, and work closely with your team to develop custom guest gifts tailored to your loyalty tiers or promotion structure. From curated welcome kits to tier-specific luxury items, RESCO turns redemptions into memorable moments.
Creative Design That Converts
Your promotions deserve to stand out. RESCO’s in-house creative team understands how to visually communicate value and urgency. Whether you're designing a bounce-back campaign to lift your Visit Frequency or launching an "Earn and Get" promotion with a compelling offer uplift, we create custom marketing materials that align with your goals and brand standards. Our design team works directly with your brand guidelines to ensure that all materials reflect your casino’s unique voice, tone, and visual identity.
We also integrate seamlessly with your internal creative efforts—leveraging artwork, design files, and targeted player lists that you provide. Whether starting from scratch or working with supplied assets, we ensure final materials stay true to your brand’s visual direction and campaign strategy. Our process respects your deadlines and vision while delivering consistent, high-quality output that resonates with your players.
End-to-End Print & Mail Services
Timeliness and personalization matter. RESCO handles everything from campaign segmentation to printing and postal logistics. Our print and mail capabilities allow for high-volume postcard drops, personalized variable data printing, and targeted delivery windows. By using our in-house creative designs for print, we maintain complete quality control and brand consistency. We optimize your offer redemptions and response rates by making sure the right message reaches the right player—on time.
More Than a Vendor – A Marketing Partner
At RESCO, we understand that player reinvestment rates, response metrics, and comp balances aren’t just numbers—they’re strategic levers. That’s why we operate not just as a supplier, but as a true partner to your marketing and player development teams. We speak your language and align our services with your KPIs to ensure every campaign is built for success.
Ready to elevate your next campaign?
Let RESCO help you design, source, and deliver unforgettable guest experiences that move the needle on loyalty and revenue. Reach out today to learn how we can support your casino marketing success.
