In the image above, both the "RESCO" on the license plate and the text in the plate header are variable. With Variable image printing, you are not limited to one-color inkjetting like many variable data jobs. The variable text in variable images can have a wide variety of effects applied, such as distortion, transparency, color, drop shadow, blur, emboss, glow, etc... In the pictures below, you can see that depending on the recipient, the colors of the cake and writing change. The possibilities are endless, entire pictures and themes can change based on the data you have, yet the process doesn't slow down. With digital printing, it's all rendered and printed on the fly. The way you customize the variable data is your choice...written in the sky? cut into the grass? a name in lights?

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