The beauty of digital printing lies in the savings by omitting the platemaking process. By eliminating the cost and time of platemaking, digital printing provides several advantages over traditional offset printing.

• Print one or one million -higher quantities aren't required because of lesser setup costs.
• Quicker turnaround times.
• Consistency. No variations occur from balancing ink and water during press run.
• More Variable Data Printing capabilities. Entire images can swap out based on the database information, variable data can appear in color as opposed to traditional inkjet variable data pieces with black variable data over an offset piece. With digital printing, each piece is rendered and printed on the fly, no stopping or changing the press is required.
• Digital printing is used for variable image pieces and variable Print-on-Demand sites.

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